Los Angeles, CA, March 2020 – Sheryl Underwood Radio, led by Sheryl Underwood, TV/Radio Host and Community Activist, continues it phenomenal growth through its 473 domestic and international radio affiliates in 19 countries and expansion of its programming packages to include Late Night Cupcaking – Slow Jams and Dedications for the lover in you; Spiritual Nourishment – The Best Bible Study on Radio led by The Bishop and Auntie Sheryl’s House Party. Sheryl Underwood Radio has programming for any format. And, if you miss anything you can catch up with The World According To Sheryl, the podcast of all Sheryl Underwood Radio produced content.
Underwood also attributes the success of Sheryl Underwood Radio to her team, including her dynamic duo of Vic Frost, Super Producer and industry veteran Rob Wilkins, Vice President of Affiliate Relations for SUR. “Vic manages to programming and editing and Rob is a champion for SUR, always introducing new affiliates to Sheryl Underwood Radio. One of the reasons cited for the meteoric growth has been the visionary herself, Sheryl Underwood. Underwood has not strayed from her early vision to provide exceptional radio-friendly content, the highest level of production with her engaging and entertaining on-air crew. Underwood believes that radio, specifically Black radio, is needed now more than ever, especially with the coronavirus pandemic.
Consumers hold radio in high regard. Global marketing research firm Nielsen recently conducted a flash survey to gather insights into consumer perceptions of radio. The study revealed that consumers hold radio in high regard with 60% of Adults 18+ saying that they trust radio to give timely information about the Coronavirus. It also reported that 83% percent of American adults are spending the same or more time with radio as a result of the COVID outbreak.
Underwood believes that Black radio is one of the best ways to STAY AT HOME and practice social distancing as we are #AloneTogether.
That is why Underwood believes Black newspapers/magazines, social Media Bloggers and Influencers, television outlets and movies can join in an #AloneTogether call to action, using Black Radio Solidarity as the communications portal for Black media during this time of national crisis. “We need to stay connected while we STAY HOME. I want to help Black media speak to their existing and new audiences and I want our people to have a trusted source of information and entertainment,” according to Underwood.
Always committed to lifting up the community, in 2016, Sheryl launched Black Radio Solidarity (BRS), a “Doing Good In The Neighborhood” initiative that started with a conversation Sheryl had with Steve Harvey and Tom Joyner. The initial focus of BRS was to “Drive Souls To The Polls; it evolved into the 2020 Turn Up The Turn Out campaign to increase voter turnout and 2020 Census participation. Now the campaign has expanded to include #AloneTogether, a call to action to STAY HOME to best serve the community during the COVID-19 crisis. Underwood says, “In a time when people need to STAY HOME I want to present BRS as a communications portal to mobilize syndicated Black radio, like The Rickey Smiley Morning Show, The Steve Harvey Show, The Nick Cannon Show, DL Hughley, Dee Dee McGuire, Cafe Mocha, Russ Parr, others, under our SUR’s Black Radio Solidarity platform.”